Packaging Trends to Look Out For In 2019

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While you may be doing well with the packaging of your products, you need to make sure that your packaging design and method is scalable for the future. An easy way is to keep an eye on the current and future trends in the packaging industry.

In this article, we are going to talk about some packaging trends which are expected to be a hit in 2019.

Recycling

With an increased awareness about the impact of packaging waste on environment, it gets important for the brands to take care of what their consumers want; i.e. helping them in reducing the packaging waste. An easy way is to reduce the amount of packaging materials being manufactured. Here, you may wonder about the increased demands for the products to be shipped across the states and borders. Well, the simple solution is to encourage the reuse of packaging materials. And this is where we also have to talk about the recyclability. It means that you need to get the materials which can be reused and recycled. This way, you will be contributing in reducing the packaging waste.

Avoid over-packaging

We are essentially talking about reducing the size of packages being prepared for shipping. This reduction in the size of packaging is the answer to increasing demands from the market. Moreover, you will need to do the over-packing if you are sticking with the creation of bigger product packages. This over-packing leads to the generation of packaging waste which is, again, not good for the environment and company’s finances.

However, you have to make sure that you are using the packaging materials in an amount which can protect the products. You are going to have to analyze things related to product’s safety and you will have to see how much of the packaging materials you are in the need of in order to protect your product. In fact, you will have to show your customers that you are doing everything to keep your product safe during the supply chain if you are planning on decreasing the size of the package.

Packaging automation

You may have heard about the packaging automation. Packaging automation is the essential step towards meeting the market demands but it is not all about meeting demands. Packaging automation can help you maintain an ideal performance related to the quality of packaging. This is something which you might never be able to achieve if you are running manual packaging operations no matter how fewer orders you are getting.

Again, it all comes down to the budget. You will have to see the extent at which you can automate your packaging operations. If you do not have many orders to deal with on consistent basis but you are expecting a surge in the market orders, you can definitely start automating your packaging operations.

Creating Packaging Design to Communicate Your Brand Value

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When we talk about packaging, it is something which keeps the product safe throughout the supply chain. However, the branding factor has also come into the play in today’s era. This is the reason that you need to make sure that your product is presentable in an effective manner because first impression really matters; and you don’t want your customers to have bad impression about your products.

A few things which can help in making your packaging design presentable are worth mentioning in this regard.

Product messages

If you want to emphasize your brand value and goals in front of your consumers, there is no better way to do it than emphasizing them on product package. If you openly advocate about protecting the environment by shouting out on your website and other channels you use for product marketing and yet send your packages which are overfilled by packaging materials meant to be wasted, you are actually sending a contradictory message through the product packaging.

Good news is that you can use sustainable packaging materials which do not only help you saving the environment but they can also lower the packaging costs amazingly.

Costs

If you have decided to use product packaging to promote your brand and product, you do not have to spend a lot of money. And if you are spending a lot of extra money, you are doing something wrong. a few ideas are worth mentioning here.

  • You can consider branding the boxes by adding a company logo and appropriate colors on the outer sides of the boxes. Moreover, you can print personalized messages on the parcels inside the box. This way, your customers will love the unboxing experience.
  • A colorful tissue paper placed above the product or colorful ribbon can bring a WOW factor in the product packaging. For branding, you can print your brand message and company logo on the paper or ribbon.
  • The tape that you use to seal your product has the area which can be used for the branding of your product. This is the reason that you need to get your company logo and brand message printed on the tape.

Investment

The initial investment in creating new packaging design may seem to break your bank but the matter of fact is that this investment can be a huge cost saver in the long run. With a change in packaging material, you will have to see how much of the cushioning material you are going to need in order to ensure safety of the product. There are several options that you can consider to eliminate the need of cushioning materials.

Tips To Reduce the Impact of Packaging in Environment

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Although packaging of a product plays major role in the branding but it must not be forgotten that the real purpose of packaging is to protect the products throughout the supply chain. However, it has become even more important to take care of environmental impact of packaging because packaging waste has already been quite detrimental to environment.

In this article, we are going to discuss how you can go for the ecofriendly options while picking packaging materials for packaging of your products.

Corrugated boxes and cartons

When it comes to picking between the cardboard boxes and corrugated cardboard boxes, you basically have to make a decision regarding going for the double-walled board or a single-walled board. Surely you can replace the double-walled board with a stronger single-walled cardboard.

Moreover, you can look into the flute options to find the lighter box without its performance compromised. Case dimensions and style of the boxes are the other factors which also contribute in strengthening the box, hence making the box an ecofriendly packaging option.

Stretch film

When we talk about environmental impact of stretch film, the factors to focus in this regard may include weight of the film and that if the film is pre-stretched. You will also have to see if there is unnecessary overwrapping of the pallet. In this scenario, introducing the automated pallet wrapping system may be helpful. You will need to check the feasibility. For this purpose, you can ask professionals to conduct a stretch wrap review to help you assess the stretch wrap film usage. They will also be able to suggest eco-friendly options.

Protective products

You may be well-aware of the benefits bubble wrap can provide. However, have you ever looked into the paper alternatives? Solutions that you can consider in this regard may include PadPak, Geami WrapPak, and WrapPak Waved Paper Pads. These are the protective products which can protect your fragile items throughout the supply chain. And the best thing is that they are completely recyclable.

There are also some paper-based solutions which tend to maintain ambient environment around the products. Therefore, you can use such protective papers if you want to avoid spoilage of foods such as meat, chocolate and other perishable foods.

Mailing materials

There are diversified options available for the packs which you want to use for postal deliveries. One of the options that you can consider in this regard is the Paper mailing bags which are completely recyclable. Moreover, there bags can be sealed with the help of a self-sealing strip which tends to ensure safety of the contents inside the bag.